02 / USE CASE

Sales

Most inbound leads die in the gap between 'form submitted' and 'SDR calls back.' Agents close that gap to under a minute, qualify the lead, book the meeting, and hand a fully-briefed account to the human rep who closes.

02 USE CASE
● PATTERN
Cost per qualified lead
−70%
First-touch SLA
< 60s
Meetings booked / rep / wk
2.8×
THE PROBLEM

What the work looks like today

Your best reps are spending their time on the worst-fit leads because leads are worked in the order they arrive, not in the order they matter. Meanwhile the lead who answered the form at 9pm on a Friday is cold by Monday. The funnel leaks at the top, and no amount of CRM discipline fixes a coverage problem.

  • Inbound leads wait hours or days for first contact
  • SDRs spend 60%+ of the week on unqualified or unreachable leads
  • After-hours and weekend inbound is effectively lost
  • High-intent signals are drowned in undifferentiated queue
HOW THE AGENT WORKS

How the agent works

01

First touch

Agent reaches out within 60 seconds of a qualifying signal form, demo request, pricing-page trigger on the channel the lead prefers.

02

Qualify

Runs through your qualification framework conversationally. Budget, authority, need, timeline captured in natural language, not forms.

03

Book

Offers meeting slots from your reps' live calendars. Books, confirms, adds context notes the rep will see before the call.

04

Brief

Hands the rep a one-page pre-call brief: everything the lead said, their signals, the objections anticipated, the competitors mentioned.

05

Nurture

Leads who aren't ready are kept warm with personalized follow-up cadence until they are or until they explicitly opt out.

HUMAN OVERSIGHT

What the human does

Reps close. Period. Every meaningful discount, commitment, or contract term routes to a human. The agent never commits margin, never signs, never promises anything the rep has not pre-approved.

01
Sales leader defines qualification thresholds and pricing floors
02
Rep reviews pre-call brief and takes every customer call
03
RevOps audits conversation transcripts weekly for drift
PRODUCT SNAPSHOTS

The work, in practice.

SDR reviewing lead brief on laptop before a call
IMG 01
Pre-call brief on laptop every signal captured
Rep on headset with CRM open on split screen
IMG 02
Rep takes the meeting the agent booked
Sales leader reviewing pipeline dashboard
IMG 03
Sales leader auditing qualification quality weekly
DEPLOYMENT TIMELINE

From zero to production in weeks.

Wk 1–2

Integration

Connect CRM, calendaring, phone system, and form triggers. Load ICP and qualification framework.

Wk 3–4

Shadow pilot

Agent runs alongside human SDRs. Team compares quality of briefs and meeting-set rates.

Wk 5–8

Front line

Agent takes first-touch on all inbound. SDRs move upstream to outbound and high-value enrichment.

Wk 9–12

Scale

Full coverage including after-hours. Continuous tuning against closed-won feedback.

READY TO SCOPE ONE?

Let’s deploy
Sales.

30 minutes with our team. We’ll walk through your specifics the integrations, the failure modes, the shape of a 6-week pilot.